How is Beer Mass Produced In America?
Posted By admin on July 22, 2011
There are three distinct types of beer produced in America. The first type of beer is the homebrew made in the kitchen to the taste and desires of the homeowner. The second type of beer produced in America is currently known as a microbrew. The third type of beer being produced in America is mass produced and is referred to as a macrobrew.
How does a person make a distinction between a micro and a macro produced beer? The easiest way to distinguish between the two types of production falls under the category of Economics 101: supply and demand. A high demand for a specific micro-brew creates a greater need for supplying that product over a larger area.
Increased product exposure over a greater distance implies that at some point the demand for the product will exceed microbrewery production supplies. When a microbrewery relocates to a larger production facility to keep up with supply and demand, opens a second production facility or subcontracts out to another brewery for production time the line has been crossed and it is now a mass produced product. It does not mean the beer will be bad it just means the beer has mass appeal.
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